When visiting Tokyo, in the famed area of Asakusa and the Sensoji shrine, you’re bound to work up an appetite! Luckily, Nakamise Shopping Street and the side streets around it have a plethora of fantastic street foods to choose from. I decided to make a day of this the last time I visited. Come HUNGRY because there are so many different things you NEED to try! This area offers many traditional Japanese street foods, each costing only a dollar or so. You can easily spend under $15 for an entire 10-course meal!
There are plenty of food tours of this area, but it’s easy to do it yourself. While going with a guide is a great way to ask questions and learn more from a local’s perspective, doing it on your own means it’s up to you to find your way around and interact with the locals. A map of all the locations can be found at the bottom of this post, so it’s easy to get from place to place.
To make your way to Nakamise street, just take the metro to Asakusa station by the Tokyo Metro Ginza Line or Toei Asakusa Line. Look for signs in English for “Nakamise Street,” and you’ll pop out right in front of the Karimon Gate, the entrance to Nakamise street.
Nakamise Street is over 100 years old and 250 meters long. The name means “inside street,” as the road is technically located within the temple grounds. These days the shops mainly sell different types of souvenirs. Although you might seem dubious about buying anything here since it looks like a tourist trap, the prices here were more than reasonable! These shops have offered traditional Japanese handicrafts for over a hundred years. So don’t be afraid to pick something up! I’m not saying you’ll get the best deal, but by no means are you paying top dollar. But what you’re really here for is the FOOD! And there is plenty of it.
Start your street food adventure with Kibi Dango! This place serves up freshly made sweet and savoury Dango! Dango is a mini round mochi ball (made from pounded out rice) which is topped with various different toppings. The most popular and traditional are the powdered soybean ones, which are perfectly sweet without being overpowering. Grab a cup of green tea to go alongside for the perfect combo.
Price: A pack of 5 dango is ¥330 and the green tea will run you ¥100
Asakusa Kagetsudo is a to-go place for the infamous melon pan (melon bread). This store has been open since 1945 and is so popular that its house is “open till sold out.” And trust me, it happens quicker than you think. If you stop here mid-afternoon, you’ll be sorry to find that “closed” sign posted on their shudders. Melon-pan is a sweet bread that doesn’t have any melon in it but is named as such because its outer, later once baked, resembles the texture of a melon. The bread is delicious but even better when served with ice cream in the centre in the summertime.
Price: ¥200
Head to Asakusa Kurikoan for their soft and warm Taiyaki filled with premium matcha cream. Taiyaki is a popular Japanese treat made with a pancake-like batter poured into a mould in the shape of a cute fish. It’s then filled with a variety of fillings like chocolate, vanilla custard or the best of them all, matcha!Price: ¥176
Head off from the main street towards Sekine for some hot and fresh dumplings! Sekine serves up Nikuman, soft buns filled with pork and vegetables. These are incredibly big and filling, so if you’re planning to hit up all the different places on this list, you can easily split one between two people if you’re not a huge eater.
Price: ¥260
Iriyama Senbei, located down the street from Sekine, is a nice and light contrast to the heavy, rich buns. This shop has been open for over 100 years, serving classic senbei rice crackers. Made from rice mixed with sugar and syrup, it is flattened into a dough-like texture and then cut into perfect circles. This shop ages the dough for three days in the sun before they’re broiled over top of some burning coals to cook, giving them a distinct roasted flavour.
What makes these so popular on this street is that legend has it that the senbei were invented in Asakusa and first sold right here under the Thunder Gate. There are dozens of flavours of crackers, from sweet, to savoury to super spicy. My favourite was the sweetened seaweed which had a lovely taste but a Price: beautiful colour from the crispy seaweed. These crackers are a little pricier than the other ones on the main street, but they are thick and much deeper in flavour than their skinnier cousins.
Price: ¥130 per cracker
Up the street, along a quiet lane, you’ll find my two absolute favourite things to eat! The first is menchi-katsu, a fried meat croquette served up piping hot! This place gets quiet in the queue around lunchtime as the shop is no more than one meter wide, but the line moves quickly as they dole out the crispy treats.
Price: ¥200
Toyofuku Curry Bread serves up crispy on the outside, soft and chewy on the inside, curry pan. Curry pan can be found all over Japan and is fried bread filled with different flavours of curry. You can choose spicy or non-spicy, although my preference and recommendation would be the spicy version. The bread crisps up so nicely that these great puffs of fried dough dot the exterior of the treat. These are especially good if you’re visiting on a cold day!
Price: ¥290
One of the oldest shops on the street is Umezono, which has been open since 1854! They make traditional Japanese sweets, which can be viewed in a display case outside the shop. These plastic treats in the window are exquisitely painted and look almost more authentic than the real thing. The inside has a cafe where you can sit down to eat, but we’re here for street food, and their most popular offering is the dorayaki.
Dorayaki is a soft pancake dessert made of two patties wrapped around a filling of sweet Azuki red bean paste. You can get these in convenience stores all over Japan, but the fresh and delicate textures in this shop differ from what you’ll find. They have a seasonal filling of mashed sweet potato and chestnut during the fall, which is UNBELIEVABLE!
Price: ¥218
Another take on the sweet batter filled with the red bean can be found at Kimura Ningyōyaki. This shop makes Ningyo Yaki, or “doll cake,” a sweet cake filled with sweet red beans. But this time, the batter is formed into the shape of a bird, a cat, an anime or cartoon character or even a geisha doll. This shop’s kitchen has a window on the street where you can watch the cooks make the pastries at world-record speeds!
Price: ¥500 for 7
Our last stop on tour is at Age Manju. This shop has some of the most friendly old ladies working there I’ve ever met. We might not have been able to speak the same language, but they chatted with me for a while as I chowed down on a few different of their offerings. “Age” means deep-fried, and “Manju” is a Japanese snack, typically mochi stuffed with a particular filling. This shop has over a dozen different flavours, but my favourite HAS to be the Sakura. It is cherry blossom flavoured and even wrapped in a cherry blossom leaf for extra authenticity.
Price: ¥120-200
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Just discovered ur blog! Love it! Will binge read soon!
Aw thanks! Hope you enjoy the content. Let me know if there's anything your keen on learning about! I love getting feedback from readers.
i find ur blog really helpful..will be visiting tokyo thus month with my little family of three along with friends..planning to do a diy morning tour ending it at sensoji area for lunch before we head to our next destination.. was wondering how long does it take to tour around in sensoji temple to nakamise areas?
I would leave yourself at least 2 hours for that area if you plan on sampling the food. The food is so great and if you want to stop and eat I think that 2 hours would be plenty of time but if you just wanted to see the temple and just sort of browse quickly through the shops you could probably do it in just over an hour.